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 Q Interactive kicks Tide promotion into high gear |
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| When Tide debuted Tide Kick™, the laundry detergent leader for over 50 years had one primary goal: get its new stain pre-treater in the hands of as many interested consumers as possible. Tide's first plan of action—giving away the device in stores on bottles of Tide Deep Clean Liquid—was very successful in terms of reaching a wide audience. But the brand was hungry for additional ways to build Tide Kick penetration after the on-pack program ran its course. |
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| Q Interactive’s multi-brand events increases Hormel’s reach
and cross-category purchases |
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| Hormel Foods, manufacturer and marketer of highly popular consumer-branded meat and food products, was seeking an online partner to extend the reach of its offline multi-brand coupon
promotion and increase cross-category purchases among a variety of brands in the Hormel portfolio, including SPAM®, HORMEL® Chili, CHI-CHI’S® Salsa and Picante, DINTY MOORE® Stew,
MARY KITCHEN® Hash, HORMEL® Bacon Toppings, HORMEL® Chunk Meat and HERDEZ® Salsa. |
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| Land O’Lakes |
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| Land O'Lakes, manufacturer and marketer of more than 300 dairy products across the United States and around the world, had a variety of objectives for its LAND O LAKES® Butter and Fresh Buttery
Taste™ Spread products. Specifically, the company wanted to reach its target audience of women, age 35-55, increase usage of LAND O LAKES® Butter among loyal and competitive users, increase
trial and awareness of its new product, LAND O LAKES® Fresh Buttery Taste™ Spread, and deliver Land O'Lakes recipes to interested consumers. |
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| Q Interactive helps 3M drive awareness and trial of new
Nexcare™ product |
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| 3M, manufacturer of leading brands such as Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite and O-Cel-O, was seeking an online solution to help build awareness and drive trial
of two new products, Nexcare™ Advanced Skin Cream and Nexcare™ Skin Crack Care. 3M additionally wanted to educate consumers on usage of the two products together. |
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| Q Interactive drives qualified leads for Sears Home Central |
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| Target + Response, an agency specializing in direct response marketing on the Internet and radio, engaged interactive marketing services provider Q Interactive (formerly known as CoolSavings, Inc.) to generate qualified
leads for its client, Sears Home Central. Specifically, Target + Response sought to drive interested consumers to Sears Home Central's Web site to fill out a contact form and request an estimate
for cabinet, siding or windows services. Sears Home Central is a part of leading retailer Sears, Roebuck and Co. |
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| Q Interactive helps Scholastic write the book on online
customer acquisition |
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| Scholastic, Inc., the world's largest publisher of children's books, was seeking an online marketing partner that could cost-effectively deliver a high volume of quality customers for
its Grolier division's leading direct-to-home book clubs, which include such well-known brands as Dr. Seuss, Scooby-Doo and Disney. Specifically, Scholastic wanted to reach parents with children
ranging in age from birth to 11 years old, who would take advantage of the company's introductory trial offer and purchase additional book club subscriptions in the future. |
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| BarnesandNoble.com attracts new customers with targeted
online coupons and e-mails |
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| When barnesandnoble.com launched in May of 1997, it came to the Internet with a securely established offline brand identity that could be leveraged to quickly gain dominance in the burgeoning e-commerce marketplace. In just over two years, barnesandnoble.com has become one of the world ’s largest Web sites and the fourth largest e-commerce retailer, according to Media Metrix. |
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| Q Interactive’s Online Campaign Drives Offline Results for
Wilsons Leather |
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| Wilsons Leather is a leading specialty retailer of leather outerwear, apparel and accessories with more than 760 stores in the United States, Puerto Rico and Canada. Previously Wilsons
had limited experience in online marketing, but decided to experiment with an integrated online advertising campaign to drive sales to its Web site and offline retail locations during the holiday
season. |
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| Q Interactive’s TDS helps Bookspan book niche club readers |
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| As the premier direct marketer of general interest and specialty book clubs, Bookspan offers more than 30 different clubs to meet a diverse range of reading interests, including Book-of-the-Month
Club®, Doubleday Book Club®, The Literary Guild® and Country Homes & Gardens®. To fuel club memberships, which currently stand at more than 10 million consumers, Bookspan sought
an online partner that could help efficiently target its various niche consumer segments and drive club applications that would pay out in the long term. |
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