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 | Social Media Behavior Points to Brands As Welcomed, Appreciated Partner | |  | | As Online Advertising Spend Continues to Grow, Acquisition Strengthens Company’s Leadership in Lead Generation, Email and Display;
Move Marks Second Major Recent Acquisition | | | | Purchase Accelerates the Mission of Becoming the Leading Branded Email Based Advertising Network | | | | New Study Shows Consumer Willingness to Provide Information in Exchange for Personalized Advertising | | | | 33 Percent Increase in Coupon Prints in Second Half of the Year Alone CHICAGO – November 19, 2008 – Consumers everywhere are looking to stretch their dollars as far as possible to cope with rising prices and the downward spiral in the economy. | | | | Optimizing E-mail Based on Lifetime Value Model vs. Typical Effective Cost-Per-Thousand Campaign Metric Was Key To Success CHICAGO (November 4, 2008) – Q Interactive, a leading digital marketing provider, today announced it has seen a 30 percent year-over-year increase in e-mail revenue for its popular consumer savings site, CoolSavings.com, by optimizing the site’s e-mail program using a Lifetime Value (LTV) model rather than a standard campaign-centered effective cost-per-thousand (eCPM) model. | | | | Purchase Adds Leader in Data-Driven Interactive Marketing to Growing Intrepid Portfolio St. Thomas, U.S. Virgin Islands — September 9, 2008 — Intrepid Investments, LLC, a merchant bank focused on investing in technology and companies that use the Internet as an integral part of their revenue generation strategy, today announced it has purchased Q Interactive, a leading digital marketing provider, from Landmark Communications of Norfolk, Virginia. | | | | Uses Combination of Offline and Online Data to Predict Consumers Most Likely To Respond to Advertisers' Display Ads Chicago, Illinois — September 3, 2008 — Q Interactive, a leading digital marketing provider, today announced the launch of a new display advertising network solution that offers innovative, next-generation predictive behavioral targeting. | | | | |
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