Q Interactive - Press Releases
New Study Shows Consumer Willingness to Provide Information in Exchange for Personalized Advertising
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33 Percent Increase in Coupon Prints in Second Half of the Year Alone
CHICAGO – November 19, 2008 – Consumers everywhere are looking to stretch their dollars as far as possible to cope with rising prices and the downward spiral in the economy.
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Optimizing E-mail Based on Lifetime Value Model vs. Typical Effective Cost-Per-Thousand Campaign Metric Was Key To Success
CHICAGO (November 4, 2008) – Q Interactive, a leading digital marketing provider, today announced it has seen a 30 percent year-over-year increase in e-mail revenue for its popular consumer savings site, CoolSavings.com, by optimizing the site’s e-mail program using a Lifetime Value (LTV) model rather than a standard campaign-centered effective cost-per-thousand (eCPM) model.
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Purchase Adds Leader in Data-Driven Interactive Marketing to Growing Intrepid Portfolio
St. Thomas, U.S. Virgin Islands — September 9, 2008 — Intrepid Investments, LLC, a merchant bank focused on investing in technology and companies that use the Internet as an integral part of their revenue generation strategy, today announced it has purchased Q Interactive, a leading digital marketing provider, from Landmark Communications of Norfolk, Virginia.
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Uses Combination of Offline and Online Data to Predict Consumers Most Likely To Respond to Advertisers' Display Ads
Chicago, Illinois — September 3, 2008 — Q Interactive, a leading digital marketing provider, today announced the launch of a new display advertising network solution that offers innovative, next-generation predictive behavioral targeting.
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Delivers Advanced Targeting and Campaign Optimization, Upholds Strict Consumer Permission & Data Privacy Standards
Chicago, Illinois — July 23, 2008 — Q Interactive (www.qinteractive.com), a leading U.S.-based online marketing services provider, today announced the expansion of its targeted email marketing network into the United Kingdom.
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Innovative Service Addition Merges Branding and Performance to Meet Advertiser Demand
Chicago, Illinois — June 23, 2008 — Q Interactive (www.qinteractive.com), a leading U.S.-based online marketing services provider, today announced the addition of video to its industry-leading TrueLeads™ online lead generation service for marketers in the U.S., U.K and Canada.
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Continues Commitment to Developing and Encouraging Industry Best Practices
Chicago, Illinois — June 4, 2008 — Q Interactive, a leading interactive marketing services provider, today announced the reelection of Gayle Guzzardo as the chairperson of the IAB Lead Generation Committee.
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